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The website blog.livewellathome.co.uk had the following in the homepage, "When everyday is a little challenging, we make living at home easy." We viewed that the webpage stated " For up to 20 years weve been helping people stay in their own home for as long as possible." It also said " From a helping hand with those little jobs, to a more detailed care package, were on hand to help you live well at home whatever your needs. Its not just caring for older people. Its a service we provide to anyone in need of care and support in their own home. We supply care at home in Gloucestershire. Live Well at Home provides." The header had care at home Cheltenham as the highest ranking search term. This keyword is followed by care at home Gloucester, care at home Gloucestershire, and care at home Worcestershire which isn't as urgent as care at home Cheltenham. The other words they used was dementia care Cheltenham. dementia care Gloucester is included but could not be understood by search parsers.